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Here's the thing: The book that will most change your life is the book you write.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
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Blogger
Computer Scientist
Economist
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Mount Vernon
New York
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Thing
More quotes by Seth Godin
The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.
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Soon is not as good as now.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
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Art isn't only a painting. Art is anything that's creative, passionate, and personal. And great art resonates with the viewer, not only with the creator... Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does. Art is a personal act of courage, something one human does that creates change in another.
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The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!
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Art is when we do work that matters in a creative way, in a way that touches (people) and changes them for the better.
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
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Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's human and because it seeks to connect.
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Teaching young people to sell is a priceless gift.
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Genius is the act of solving a problem in a way no one has solved it before.
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Say what you believe and see who follows.
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Getting picked is fine if it happens to you. But it's not a plan. It's a version of waiting and hoping.
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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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Many people are starting to realize that they work a lot and that working on stuff they believe in (and making things happen) is much more satisfying then just getting a paycheck and waiting to get fired (or die).
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You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.
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All Marketers are liars tell stories.
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The world is begging for you to lead.
Seth Godin
The market and the consumer and idea trump the system.
Seth Godin
