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Ideas that spread win.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Ironic
Spread
Winning
Ideas

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The mirror we hold up to the person next to us is one of the most important pictures she will ever see.
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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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Your generosity is more important than your perfection.
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Shame must be accepted to be effective.
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You can't win by being more average than average.
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Marketing begins before the product is launched.
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If you don't require the journey to be easy or comfortable or safe, you can change the world.
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When you can swim, who cares how deep the water is?
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Either you defend the status quo, or you invent the future.
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The habit of doing more than is necessary can only be earned through practice.
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I believe that uncertainty is really my spirit's way of whispering, I'm in flux. I can't decide for you. Something is off-balance here.
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
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It always feels too soon to leap. But you have to. Because that's the moment between you and remarkable.
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The only long-term motivation is self motivation. So hire people who are self motivated and get out of their way.
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Treat different people differently. Anything else is a compromise.
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Say what you believe and see who follows.
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If you speak up online and your ideas have currency, people are going to show up and want to connect with you. What we need more of are people with the guts and emotional labour to do this. The greatest shortage in today's society is an instinct to produce.
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Communication is the transfer of emotion.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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