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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Benefits
Overwhelmed
Reason
Reward
Without
Consumers
Specific
Benefit
Behave
Rewards
Refuse
Consumer

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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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Things that look like shortcuts are actually detours (disguised as less work).
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It's clearly more fun to make the rules than to follow them.
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One option is to struggle to be heard whenever you're in the room... Another is to be the sort of person who is missed when you're not. The first involves making noise. The second involves making a difference.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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What we most need in our lives, though, is something worth doing, worth it because we care.
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More time [to decide] without more information just creates anxiety, not insight.
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Books work as an art form (and an economic one) because they are primarily the work of an individual.
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Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.
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No one has ever built a statue to a critic, it's true. On the other hand, it's only the people with statues that get pooped on by birds flying by.
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Play a new game, not the older game but faster.
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Lack of resources (payroll), time and competing priorities are why so many nonprofits haven't done well. It's that simple.
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Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
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Communication is the transfer of emotion.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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Persistence isn't using the same tactics over and over. Persistence is having the same goal over and over.
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Transformation al leaders don't start by denying the world around them. Instead, they describe a future they'd like to create instead.
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Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.
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The question isn’t whether or not you should wait to be picked, the question is whether you care enough to pick yourself.
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Don't fix me Love me for what's broken.
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