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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Without
Consumers
Specific
Benefit
Behave
Rewards
Refuse
Consumer
Benefits
Overwhelmed
Reason
Reward
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Don't create for the masses. Create for the people who are your kind of weird.
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The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.
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Facts are irrelevant. What matters is what the consumer believes.
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Surprise and delight and connection are remarkable.
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If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
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My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results.
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No is the foundation that we can build our yes on.
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A symptom of the revolution: When we state something is impossible in theory, but then change our minds when we discover that it is possible in practice.
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You don't have to settle. It's a choice you get to make every day.
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The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.
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If you work in an urgent-only culture, the only solution is to make the right things urgent.
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It's entirely possible that there won't be a standing ovation at the end of your journey. That's okay. At least you lived.
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The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!
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Treat different people differently. Anything else is a compromise.
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Lack of resources (payroll), time and competing priorities are why so many nonprofits haven't done well. It's that simple.
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So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
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Be bold, make mistakes, learn a lesson, and fix what doesn't work.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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Busy does not equal important. Measured doesn't mean mattered.
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A bully is playing a game, one that he or she enjoys and needs. You're welcome to play this game if it makes you happy, but for most people, it will make you miserable.
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