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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Refuse
Consumer
Benefits
Overwhelmed
Reason
Reward
Without
Consumers
Specific
Benefit
Behave
Rewards
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What we most need in our lives, though, is something worth doing, worth it because we care.
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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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A symptom of the revolution: When we state something is impossible in theory, but then change our minds when we discover that it is possible in practice.
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The only long-term motivation is self motivation. So hire people who are self motivated and get out of their way.
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Go do something interesting. Ask if you need help.
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Learning is not done to you, it is something you choose to do.
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Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
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The weird set an example for the rest of us. They raise the bar. They show us through their actions that in fact we're wired to do the new, not to comply with someone a thousand miles away.
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Doing justice to the work is your task, not setting a world record.
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You get to keep making art as long as you are willing to make the choices that let you make your art.
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I think if your goal is for everything to be okay, that's a mistake. To achieve that goal, the only obstacle you'd have to face tomorrow is to eliminate all risk ... I've made the decision that I'm never trying to make everything okay. I'm trying for there to be more loose ends, not fewer loose ends.
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Marketing used to be what you say Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.
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What I learned: Shun nonbelievers. Ignore critics. Do your best for people who want to dance with you.
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If you can’t state your position in eight words, you don’t have a position.
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Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.
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The opposite of coherent is interesting.
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A big part of doing your work is defending your time and your attention so you can do your work.
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Making promises and keeping them is a great way to build a brand.
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Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.
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