Quote

Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Works
Stay
Movies
Media
Nurture
Social
Engage
May
Brands
Come
Marketing
Build

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Don't waste time looking for a better pencil: learn to write better.
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The application process changes the list of who applies. Your applicants reflect your methods.
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More time [to decide] without more information just creates anxiety, not insight.
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Listen to your fear but don't obey it.
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As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.
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Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.
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There are lots of good reasons to abandon a project. Having a little competition is not one of them.
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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
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Laptop computers dramatically increased the time people spend doing work. (The internet dramatically decreased it, so we're even).
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The only purpose of customer service is to change feelings.
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Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.
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I believe that uncertainty is really my spirit's way of whispering, I'm in flux. I can't decide for you. Something is off-balance here.
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The first step to getting good is admitting that you aren't (yet).
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
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Be bold, make mistakes, learn a lesson, and fix what doesn't work.
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Debt creates stress, stress creates behaviors that don't lead to happiness.
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Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.
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When we intentionally seek out the difficult tasks, we're much more likely to actually create value.
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Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.
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