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Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Social
Engage
May
Brands
Come
Marketing
Build
Works
Stay
Movies
Media
Nurture

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You dont need to convince everyone. All you need to do is motivate people who choose to follow you.
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Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.
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An organization filled with honest, motivated, connected, eager, learning, experimenting, ethical and driven people will always defeat the one that merely has talent. Every time.
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