Quote

Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Come
Marketing
Build
Works
Stay
Movies
Media
Nurture
Social
Engage
May
Brands

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The mirror we hold up to the person next to us is one of the most important pictures she will ever see.
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The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.
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I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge.
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Tribes makes our lives better, and leading a tribe is the best life of all.
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Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does.
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The tiny cost of failure...is dwarfed by the huge cost of not trying.
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Mass attention is almost unattainable and it's not clear that you want it.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.
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What are you working on? If someone asks you that, are you excited to tell them the answer? If you're not, you're wasting away.
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's human and because it seeks to connect.
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Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.
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Competence is no longer a scarce commodity.
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Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.
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Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.
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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
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Don’t do it because it’s your job, do it because you can.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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