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Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
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Art changes posture and posture changes innocent bystanders.
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Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
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Developing expertise or assets that are not easily copied is essential otherwise you're just a middleman.
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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person's shoes. There's no rational, universal course because individuals have different goals, different worldviews and different experiences.
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Your generosity is more important than your perfection.
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After you produce you can select. you can curate. you can censor. But for now, have bad ideas, lots and lots of bad ideas.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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Don't create for the masses. Create for the people who are your kind of weird.
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Perfect can't possibly be the goal, we're left with generous, important and human instead.
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There's no life-work balance. I think you have to have the discipline to have the life you want to have. And if you are stealing from one part of your life in order to make the other part work, you are going to pay for it.
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