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Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Good
Conversation
Like
Among
Sort
Happen
Encourages
Whether
Marketplace
Inspirational
Conversations
Happens
Marketing
Right
Members

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Art is when we do work that matters in a creative way, in a way that touches (people) and changes them for the better.
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A symptom of the revolution: When we state something is impossible in theory, but then change our minds when we discover that it is possible in practice.
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This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.
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You don't need a new plan for next year. You need a commitment.
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If you can’t state your position in eight words, you don’t have a position.
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Remember the Bob Dylan rule: it's not just a record, it's a movement.
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The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.
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Competition and the market are like water, they go where they want
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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
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Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
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If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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Big ideas are little ideas that no-one killed too soon.
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The question is not Will you succeed? but rather, Will you matter?
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At the heart of art is learning to see
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Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.
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The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.
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People are not afraid of failure, they're afraid of blame.
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Every day I meet people who have so much to give but have been...frighten ed enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.
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