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Marketing is no longer about the stuff that you male, but about the stories you tell.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Males
Longer
Stuff
Tell
Stories
Marketers
Marketing
Male
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My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results.
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One way to think about running a successful business is to figure out what the least you can do is, and do that.
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Perfect can't possibly be the goal, we're left with generous, important and human instead.
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Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.
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The job isn't to catch up to the status quo the job is to invent the status quo.
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It's entirely possible that there won't be a standing ovation at the end of your journey. That's okay. At least you lived.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.
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As soon as we associate reading with a test, we've missed the point.
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If you speak up online and your ideas have currency, people are going to show up and want to connect with you. What we need more of are people with the guts and emotional labour to do this. The greatest shortage in today's society is an instinct to produce.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked quit waiting for someone to give you permission quit waiting for someone to say you are officially qualified... and pick yourself.
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Tell your lizard (brain) to shut up.
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Teaching young people to sell is a priceless gift.
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Too often, we don't give people the opportunity to fill in the blanks.
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Art is a personal act of courage, something one human does that creates change in another.
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By the time there is a case study about your industry, you are already too late.
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If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
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All Marketers are liars tell stories.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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Care. Care more than you need to, more often than expected, more completely than the other guy.
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