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Marketing is no longer about the stuff that you male, but about the stories you tell.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Marketers
Marketing
Male
Males
Longer
Stuff
Tell
Stories
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices.
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You can't have good ideas unless you're willing to generate a lot of bad ones.
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A big part of doing your work is defending your time and your attention so you can do your work.
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When kids grow up wanting to be you, you matter.
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One way to think about running a successful business is to figure out what the least you can do is, and do that.
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A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
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I do not think you can get rid of the fear... but you can dance with it.
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Practice works because practice gives us a chance to relax enough to make smart choices.
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If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more
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By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
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