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Marketing is no longer about the stuff that you male, but about the stories you tell.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Tell
Stories
Marketers
Marketing
Male
Males
Longer
Stuff

More quotes by Seth Godin

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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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Art is the act of doing work that matters while dancing with the voice in your head that screams for you to stop.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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If you can raise money, you're never going to have trouble getting a job.
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What you do for a living is not be creative, what you do for a living is ship.
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The market and the consumer and idea trump the system.
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You can't win by being more average than average.
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No one can force you to stand up, speak up and make a difference. But if you back off and play along, please understand that whatever happens happened, at least in part, because you acquiesced.
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Habits are more powerful than fears.
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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Habits are where our lives and careers and bodies are made.
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We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that's what's going to actually get done.
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Effort is its own reward if you allow it to be.
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The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.
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Little changes cost you. Big changes benefit you by changing the game, but only if you go first.
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If you need to conceal your true nature to get in the door, understand that you'll probably have to conceal your true nature to keep that job.
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One way to think about running a successful business is to figure out what the least you can do is, and do that.
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If you could do tomorrow over again, would you?
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Play a new game, not the older game but faster.
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If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway.
Seth Godin