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Marketing is no longer about the stuff that you male, but about the stories you tell.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Tell
Stories
Marketers
Marketing
Male
Males
Longer
Stuff

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Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
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Good ideas come from bad ideas, but only if there are enough of them.
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If it scares you, it might be a good thing to try.
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Nothing about becoming indispensable is easy. If it's easy, it's already been done and it's no longer valuable.
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If you could do tomorrow over again, would you?
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Will you succeed because you are more well-rounded than others? Because you fit in better than everyone else? Bloody unlikely. We succeed when we are trusted to be the best at what we do.
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Practice works because practice gives us a chance to relax enough to make smart choices.
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Is it worth getting one more tweet out, or putting your phone down and doing something that is worth tweeting?
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Genius is the act of solving a problem in a way no one has solved it before.
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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.
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The fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.
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Tell your lizard (brain) to shut up.
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Everyone will think it's stupid! Everyone says it's impossible. Guess what? Everyone works in the balloon factory and everyone is wrong.
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Just start. Start now. Fail often. Enjoy the ride.
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One option is to struggle to be heard whenever you're in the room... Another is to be the sort of person who is missed when you're not. The first involves making noise. The second involves making a difference.
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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.
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Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
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Courage doesn't always involve physical heroism in the face of death. It doesn't always require giant leaps worthy of celebration. Sometimes, courage is the willingness to speak the truth about what you see and to own what you say.
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