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Marketing is no longer about the stuff that you male, but about the stories you tell.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Male
Males
Longer
Stuff
Tell
Stories
Marketers
Marketing

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No niche is too small if it's yours.
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The easiest way to thrive as an outlier is to avoid being one. At least among your most treasured peers. Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are.
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As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.
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Who gets to decide what you want?
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The only reason to buy a paper book any longer is to own it and cherish it and remember it and tell a story about it.
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Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.
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Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.
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Just about anything worth doing is worth doing better.
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We are too focused on avoiding criticism and not enough on making a difference.
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Just because the tide is out, doesn't mean there is less water in the ocean.
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You don't become indispensable merely because you are different. But the only way to become indispensable is to be different. That's because if you're the same, so are plenty of other people.
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Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.
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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you.
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A customer is never out of warranty, even if his product is.
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You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.
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How was your day? If your answer was fine, then I don't think you were leading.
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There's no map for being an artist.
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The world is begging for you to lead.
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Mass attention is almost unattainable and it's not clear that you want it.
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