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Finding new ways, more clever ways to interrupt people doesn't work.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Findings
Finding
Ways
Doesn
Work
Interrupt
Way
Marketers
People
Marketing
Clever
More quotes by Seth Godin
The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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One key to moving forward is knowing what to leave behind.
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Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.
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If you could do tomorrow over again, would you?
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Just because something is easy to measure doesn't mean it's important.
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Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.
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All motivation is self-motivation. Your family, your boss, or your co-workers can try to get your engine going, but until you decide what to accomplish, nothing will happen.
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The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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The way to work with a bully is to take the ball and go home. First time, every time. When there's no ball, there's no game. Bullies hate that. So they'll either behave so they can play with you or they'll go bully someone else.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge.
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The opposite of coherent is interesting.
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Facts are irrelevant. What matters is what the consumer believes.
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For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Getting picked is fine if it happens to you. But it's not a plan. It's a version of waiting and hoping.
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It's human nature to quit when it hurts. But it's that reflex that creates scarcity.
Seth Godin
Art is what we're doing when we do our best work.
Seth Godin
Not only are bloggers suckers for the remarkable, so are the people who read blogs.
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A customer is never out of warranty, even if his product is.
Seth Godin
Success brings with it the fear of blowing it. With more to lose, there's more pressure not to lose it.
Seth Godin
