Quote

Finding new ways, more clever ways to interrupt people doesn't work.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Clever
Findings
Finding
Ways
Doesn
Work
Interrupt
Way
Marketers
People
Marketing

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If you want customers to hear about you, make something worth talking about.
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That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.
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Art is when we do work that matters in a creative way, in a way that touches (people) and changes them for the better.
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Which are you?...competen t, inspiring, passionate, obsessed, provocative, impatient, hungry, driven, adoring, inspired, an artist, a genius, someone who cares...? With all these remarkable, powerful, important options available to each of us, why do so many of us default to competent?
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A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing his/herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose.
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The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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Please stop waiting for a map. We reward those who draw maps, not those who follow them.
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If you can't sell to 1 in 1000, why market to a million?
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Surprise and delight and connection are remarkable.
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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The tiny cost of failure...is dwarfed by the huge cost of not trying.
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Leadership is a choice. It's the choice not to do nothing.
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Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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The problem with requiring people to be loud and angry to get things done is that you're now surrounded by people who are loud and angry.
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There's no shortage of great ideas. There's a shortage of execution.
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Making promises and keeping them is a great way to build a brand.
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A big part of doing your work is defending your time and your attention so you can do your work.
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Art is the act of doing work that matters while dancing with the voice in your head that screams for you to stop.
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Who gets to decide what you want?
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