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Finding new ways, more clever ways to interrupt people doesn't work.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Finding
Ways
Doesn
Work
Interrupt
Way
Marketers
People
Marketing
Clever
Findings
More quotes by Seth Godin
Instead of focusing on arguing with people who say no, it might be easier to get near the people who like to say yes.
Seth Godin
Surprise comes from defying expectations.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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No one can be responsible for where or how we each begin. No one has the freedom to do anything or everything, and all choices bring consequences. What we choose to do next, though, how to spend our resources or attention or effort, this is what defines us.
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It's clearly more fun to make the rules than to follow them.
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If you are afraid to write or edit or assemble or disassemble, you are merely a spectator. And you are trapped, trapped by the instructions of those you've chosen to follow. Twenty people in the field and eighty thousand in the stands. The spectators are the ones who paid to watch, but it's the player on the field who are truly alive.
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Say what you believe and see who follows.
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What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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There's no shortage of great ideas. There's a shortage of execution.
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Books work as an art form (and an economic one) because they are primarily the work of an individual.
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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results.
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If you could do tomorrow over again, would you?
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Fear for a linchpin is a clue that you're getting close to doing something important.
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.
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If you treat your employees like mushrooms (keep them in the dark and regularly throw crap on them), it's entirely likely you will get precisely the work you deserve in return.
Seth Godin