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The cost of being wrong is less than the cost of doing nothing.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Insightful
Marketing
Inspiring
Cost
Wrong
Less
Nothing

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Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
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Excellence isn’t about working extra hard to do what you’re told. It’s about taking the initiative to do work you decide is worth doing.
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It's far easier to put your future into someone else's hands than it is to slog your way forward, owning the results as you go.
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People talking about you is far more effective than talking about yourself.
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Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.
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By the time there is a case study about your industry, you are already too late.
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The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.
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If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.
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Emotional labor is available to all of us, but it is rarely exploited as a competitive advantage.
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All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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It's possible that your next frontier isn't to get more efficient, it's to get more brave.
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When you can swim, who cares how deep the water is?
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The Cul-de-Sac ( French for dead end ) ... is a situation where you work and work and work and nothing much changes
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The only long-term motivation is self motivation. So hire people who are self motivated and get out of their way.
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As soon as we associate reading with a test, we've missed the point.
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The person who fails the most wins.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that's what's going to actually get done.
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