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The cost of being wrong is less than the cost of doing nothing.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Insightful
Marketing
Inspiring
Cost
Wrong
Less
Nothing

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Marketing begins before the product is launched.
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One option is to struggle to be heard whenever you're in the room... Another is to be the sort of person who is missed when you're not. The first involves making noise. The second involves making a difference.
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Too often, we don't give people the opportunity to fill in the blanks.
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Don’t do it because it’s your job, do it because you can.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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Your drudgery is another person's delight. It's only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
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As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
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It's not an accident that successful people read more books.
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You can game the social media in the short run, but not for long.
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The question is not Will you succeed? but rather, Will you matter?
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The Cul-de-Sac ( French for dead end ) ... is a situation where you work and work and work and nothing much changes
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The best marketing strategy is to destroy your industry before your competition does.
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Just because something is easy to measure doesn't mean it's important.
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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person's shoes. There's no rational, universal course because individuals have different goals, different worldviews and different experiences.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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