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The cost of being wrong is less than the cost of doing nothing.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Less
Nothing
Insightful
Marketing
Inspiring
Cost
Wrong
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Don't create for the masses. Create for the people who are your kind of weird.
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Just because the tide is out, doesn't mean there is less water in the ocean.
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Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.
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Someone can always do your job a little better or faster or cheaper than you can.
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Too often, we don't give people the opportunity to fill in the blanks.
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Do your art. But don't wreck your art if it doesn't lend itself to paying the bills. That would be a tragedy.
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If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.
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Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
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Data is not useful until it becomes information.
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Competence is no longer scarce.
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Art is a personal act of courage, something one human does that creates change in another.
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After you produce you can select. you can curate. you can censor. But for now, have bad ideas, lots and lots of bad ideas.
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Successful people fail often, and, worth noting, learn more from that failure than everyone else.
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What evidence would you need to see to change your mind about this?
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People get good gigs because they stand up....You don't get picked. Reject the tyranny of picked. Pick yourself.
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No is the foundation that we can build our yes on.
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It's not an accident that successful people read more books.
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Plans are great, but missions are better.
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Everyone is not your customer.
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You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.
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