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Just because something is easy to measure doesn't mean it's important.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Motivational
Christian
Easy
Doesn
Mean
Important
Something
Measure
Motivation
More quotes by Seth Godin
Play a new game, not the older game but faster.
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If you speak up online and your ideas have currency, people are going to show up and want to connect with you. What we need more of are people with the guts and emotional labour to do this. The greatest shortage in today's society is an instinct to produce.
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You cannot buy your way to share of voice today you cannot buy attention anymore.
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The future of publishing is about having connections to readers and the knowledge of what those readers want.
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Good ideas come from bad ideas, but only if there are enough of them.
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If you try to delight the undelightable, you've made yourself miserable for no reason.
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A brand that stands for what all brands stand for stands for nothing much.
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The good news is that more than ever, value accrues to those that show up, those that make a difference, those that do work that matters.
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More and more people now have jobs that require them to confront the risk of appearing stupid on a regular basis.
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Marketing begins before the product is launched.
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For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Your best customers are worth far more than your average customers.
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School is at its best when it gives students the expectation that they will not only dream big, but dream dreams that they can work on every day until they accomplish them-not because they were chosen by a black-box process, but because they worked hard enough to reach them.
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Real content marketing isn’t repurposed advertising, it is making something worth talking about.
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Art is the act of doing work that matters while dancing with the voice in your head that screams for you to stop.
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There's no shortage of great ideas. There's a shortage of execution.
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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
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The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge.
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Not adding value is the same as taking it away.
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