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You can't have good ideas unless you're willing to generate a lot of bad ones.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Willing
Fear
Ideas
Good
Generate
Failure
Unless
Ones

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I see things differently when I'm focused on opening doors for other people, and more often than not, my doors are opened as well.
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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
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If you're not willing to face the abyss of choice, you will almost certainly not spend enough time dancing with opportunity.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.
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The enemy of creativity... is fear. We're all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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Incrementalism ceases to be a good strategy when there's a cliff on the route.
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If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
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Finding new ways, more clever ways to interrupt people doesn't work.
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