Quote

Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Perseverance
Innovation
Failure
Choose
Fear
Place
Find
Innovate

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The conversation is happening about your brand whether you're a part of it or not.
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Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
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Content marketing is the only marketing left
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Learning is not done to you, it is something you choose to do.
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In nearly every case, trying to lead everyone results in leading no one in particular.
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Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.
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Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
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And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.
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Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.
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Tell your lizard (brain) to shut up.
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After you produce you can select. you can curate. you can censor. But for now, have bad ideas, lots and lots of bad ideas.
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A bully is playing a game, one that he or she enjoys and needs. You're welcome to play this game if it makes you happy, but for most people, it will make you miserable.
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If you're working with a spreadsheet or a thread of correspondence or a set of data, I'm not sure you're doing your best work if you're doing it on an iPhone.
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The only path to amazing runs directly through not-yet-amazing . But not-yet-amazing is a great place to start, because that's where you are. For now.
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Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.
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Facts are irrelevant. What matters is what the consumer believes.
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My problem with the search for the badge of real is that it trades your goals and your happiness for someone else's.
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If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.
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Positive thinking is hard. Worth it, though.
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Self sufficiency appears to be a worthy goal, but it's now impossible if you want to actually get anything done. All our productivity, leverage and insight comes from being part of a community, not apart from it. The goal, I think, is to figure out how to become more dependent, not less.
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