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This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
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Mount Vernon
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More quotes by Seth Godin
You gain converts by winning at something the existing provider didn't think was so important.
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
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It's easy to pretend expertise when there's no data to contradict you.
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If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.
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Without people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist.
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Who gets to decide what you want?
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Either you defend the status quo, or you invent the future.
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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
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We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that's what's going to actually get done.
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If you want to get in shape, go to the # gym every single day, change your clothes and take a shower. If you can do that every single day for a month, pretty soon you'll start doing something while you're there.
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A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing his/herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose.
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But what if I fail? You will. A better question might be, ‘after I fail, what then?’ If you’ve chosen well, after you fail you will be one step closer to succeeding, you will be wiser and stronger and you almost certainly will be more respected by all of those that are afraid to try.
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At the heart of art is learning to see
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A brand that stands for what all brands stand for stands for nothing much.
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The conversation is happening about your brand whether you're a part of it or not.
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Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.
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Be genuine. Be remarkable. Be worth connecting with.
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By the time there is a case study about your industry, you are already too late.
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What you do for a living is not be creative, what you do for a living is ship.
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There's no correlation between how good your idea is and how likely your organization will be to embrace it.
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