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This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
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More quotes by Seth Godin

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Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
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Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.
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If you want to be a leader, go lead
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Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it. -
Seth Godin
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Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's human and because it seeks to connect.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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The best marketing strategy is to destroy your industry before your competition does.
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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you.
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Gifts are not favors. If you expect something in return, it's not a gift.
Seth Godin
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Not adding value is the same as taking it away.
Seth Godin
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
Seth Godin
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My problem with the search for the badge of real is that it trades your goals and your happiness for someone else's.
Seth Godin
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It's easy to pretend expertise when there's no data to contradict you.
Seth Godin
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As long as you want to please everyone, you won't please anyone.
Seth Godin
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Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.
Seth Godin
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If you want to dig a big hole, you need to stay in one place.
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Don't try to be the 'next'. Instead, try to be the other, the changer, the new.
Seth Godin
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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
Seth Godin
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked quit waiting for someone to give you permission quit waiting for someone to say you are officially qualified... and pick yourself.
Seth Godin
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If you speak up online and your ideas have currency, people are going to show up and want to connect with you. What we need more of are people with the guts and emotional labour to do this. The greatest shortage in today's society is an instinct to produce.
Seth Godin