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No organization ever created an innovation. People innovate, not companies.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Organization
Created
Company
Culture
Ideas
Ever
Innovate
People
Companies
Innovation

More quotes by Seth Godin

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If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they've got is probably better than the risk and fear that come with change.
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Not adding value is the same as taking it away.
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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
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Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.
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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
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You don't win an Olympic gold medal with a few weeks of intensive training.
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Marketing used to be what you say Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.
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That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.
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Making promises and keeping them is a great way to build a brand.
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More and more people now have jobs that require them to confront the risk of appearing stupid on a regular basis.
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Art is what we do when we're truly alive.
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As long as you want to please everyone, you won't please anyone.
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No one can be responsible for where or how we each begin. No one has the freedom to do anything or everything, and all choices bring consequences. What we choose to do next, though, how to spend our resources or attention or effort, this is what defines us.
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Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.
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Even good excuses, really good ones, don't help very much. Explanations, on the other hand, are both scarce and useful. And accurate forecasts and insightful intuition are priceless.
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For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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