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No organization ever created an innovation. People innovate, not companies.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
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Mount Vernon
New York
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People
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Just because the tide is out, doesn't mean there is less water in the ocean.
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Do your art. But don't wreck your art if it doesn't lend itself to paying the bills. That would be a tragedy.
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Where do you go to get permission to make a dent in the Universe ? If you think there's a chance you can make a dent, go !
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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The question is not Will you succeed? but rather, Will you matter?
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Debt creates stress, stress creates behaviors that don't lead to happiness.
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If you want to get in shape, go to the # gym every single day, change your clothes and take a shower. If you can do that every single day for a month, pretty soon you'll start doing something while you're there.
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A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
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Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.
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Treat different people differently. Anything else is a compromise.
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It's time to stop complying with the system and draw your own map. Stop settling for what's good enough and start creating art that matters.
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Go ahead, do something impossible.
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'Good enough' stopped being good enough a long time ago. so why not be great?
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever.
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Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.
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If you work in an urgent-only culture, the only solution is to make the right things urgent.
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Great work is the result of seeking out tension, not avoiding it.
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The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.
Seth Godin
