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No organization ever created an innovation. People innovate, not companies.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
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Mount Vernon
New York
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Innovate
People
Companies
Innovation
More quotes by Seth Godin
Big ideas are little ideas that no-one killed too soon.
Seth Godin
Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps
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My new favorite word is 'awkward.'...Th e reason we need to be in search of awkward is that awkward is the barrier between us and excellence, between where we are and the remarkable. If it were easy, everyone would have done it already, and it wouldn't be worth the effort.
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If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?
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Content marketing is the only marketing left
Seth Godin
Mass attention is almost unattainable and it's not clear that you want it.
Seth Godin
Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
Seth Godin
Everyone will think it's stupid! Everyone says it's impossible. Guess what? Everyone works in the balloon factory and everyone is wrong.
Seth Godin
The danger of the Web is that you can go from idea to public announcement in under ten minutes.
Seth Godin
Be personal. Be relevant. Be specific.
Seth Godin
Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
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Please stop waiting for a map. We reward those who draw maps, not those who follow them.
Seth Godin
A bully is playing a game, one that he or she enjoys and needs. You're welcome to play this game if it makes you happy, but for most people, it will make you miserable.
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Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.
Seth Godin
The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
Seth Godin
Too often, we don't give people the opportunity to fill in the blanks.
Seth Godin
Treat different people differently. Anything else is a compromise.
Seth Godin
If you can't make money from attention, you should do something else for a living.
Seth Godin
In a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.
Seth Godin
