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Please stop waiting for a map. We reward those who draw maps, not those who follow them.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Stop
Poke
Waiting
Maps
Funny
Reward
Draw
Rewards
Draws
Follow
Please

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Success brings with it the fear of blowing it. With more to lose, there's more pressure not to lose it.
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If you want to get in shape, go to the # gym every single day, change your clothes and take a shower. If you can do that every single day for a month, pretty soon you'll start doing something while you're there.
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Doing justice to the work is your task, not setting a world record.
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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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It always feels too soon to leap. But you have to. Because that's the moment between you and remarkable.
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
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Big ideas are little ideas that no-one killed too soon.
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If you're different somehow and have made yourself unique, people will find you and pay you more.
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.
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Soon is not as good as now.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked quit waiting for someone to give you permission quit waiting for someone to say you are officially qualified... and pick yourself.
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Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.
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Tribes makes our lives better, and leading a tribe is the best life of all.
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There's no life-work balance. I think you have to have the discipline to have the life you want to have. And if you are stealing from one part of your life in order to make the other part work, you are going to pay for it.
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Remember the Bob Dylan rule: it's not just a record, it's a movement.
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Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.
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It takes three years to be an overnight success, sometimes more.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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