Quote

The habit of doing more than is necessary can only be earned through practice.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Practice
Earned
Necessary
Habit

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What people are afraid of isn't failure. It's blame. Criticism.
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One way to think about running a successful business is to figure out what the least you can do is, and do that.
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Just because something is easy to measure doesn't mean it's important.
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No one is as smart as all of us.
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Everyone is not your customer.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.
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If you're different somehow and have made yourself unique, people will find you and pay you more.
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Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no.
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No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.
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My new favorite word is 'awkward.'...Th e reason we need to be in search of awkward is that awkward is the barrier between us and excellence, between where we are and the remarkable. If it were easy, everyone would have done it already, and it wouldn't be worth the effort.
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If you treat your employees like mushrooms (keep them in the dark and regularly throw crap on them), it's entirely likely you will get precisely the work you deserve in return.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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Learning is not done to you, it is something you choose to do.
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This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.
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As you've probably discovered, great work makes us uncomfortable.
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If you're not the best in the world at what you do, then you have to get better.
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If you're working with a spreadsheet or a thread of correspondence or a set of data, I'm not sure you're doing your best work if you're doing it on an iPhone.
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