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Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Criticism
Design
Jobs
Believe
World
People
Brainwashed
Responding
Believing

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Treat different people differently. Anything else is a compromise.
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The first rule of doing work that matters: Go to work on a regular basis.
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You don't need a new plan for next year. You need a commitment.
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Not changing your strategy merely because you're used to the one you have now is a lousy strategy.
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Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.
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The problem with requiring people to be loud and angry to get things done is that you're now surrounded by people who are loud and angry.
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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Cheap is the last refuge of a product developer or marketer who is out of great ideas.
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Self sufficiency appears to be a worthy goal, but it's now impossible if you want to actually get anything done. All our productivity, leverage and insight comes from being part of a community, not apart from it. The goal, I think, is to figure out how to become more dependent, not less.
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The job isn't to catch up to the status quo the job is to invent the status quo.
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The innovator creates a business where they are making money, even when they sleep.
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I wonder if real art comes when you build the thing that they don't have a prize for yet.
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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Developing expertise or assets that are not easily copied is essential otherwise you're just a middleman.
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Go ahead, do something impossible.
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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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Leadership is scarce because few people are willing to go through the discomfort required to lead.
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What evidence would you need to see to change your mind about this?
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If you try to delight the undelightable, you've made yourself miserable for no reason.
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Surprise comes from defying expectations.
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