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Remember the Bob Dylan rule: it's not just a record, it's a movement.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Music
Promoting
Dylan
Rule
Record
Records
Movement
Powerful
Remember
Bob

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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they've got is probably better than the risk and fear that come with change.
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Transformation al leaders don't start by denying the world around them. Instead, they describe a future they'd like to create instead.
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If you are afraid to write or edit or assemble or disassemble, you are merely a spectator. And you are trapped, trapped by the instructions of those you've chosen to follow. Twenty people in the field and eighty thousand in the stands. The spectators are the ones who paid to watch, but it's the player on the field who are truly alive.
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If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.
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Be genuine. Be remarkable. Be worth connecting with.
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Little changes cost you. Big changes benefit you by changing the game, but only if you go first.
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Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever.
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We are leaving the industrial economy and entering the connection economy.
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Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
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Marketing begins before the product is launched.
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This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.
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One option is to struggle to be heard whenever you're in the room... Another is to be the sort of person who is missed when you're not. The first involves making noise. The second involves making a difference.
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Positive thinking is hard. Worth it, though.
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Many Things That Are True Are True Because You Believe Them.
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If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
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Excellence isn't about meeting the spec, it's about setting the spec.
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