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Remember the Bob Dylan rule: it's not just a record, it's a movement.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Record
Records
Movement
Powerful
Remember
Bob
Music
Promoting
Dylan
Rule

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Surprise comes from defying expectations.
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That the horrible Zika virus or HIV, we can look at what it means to be patient zero, what it means to need not much contact to spread, and all of those things follow into the way ideas spread.
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Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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You can't lose. Go, go, go!
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If you can't be remarkable, perhaps you should consider doing nothing until you can.
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If you want to be a leader, go lead
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A customer is never out of warranty, even if his product is.
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There's no correlation between how good your idea is and how likely your organization will be to embrace it.
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Go ahead, do something impossible.
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Initiative is the privilege of picking yourself.
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All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.
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Habits are where our lives and careers and bodies are made.
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Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.
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There's no shortage of great ideas. There's a shortage of execution.
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The market and the consumer and idea trump the system.
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The fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.
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Effort is its own reward if you allow it to be.
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Care. Care more than you need to, more often than expected, more completely than the other guy.
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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
Seth Godin