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Remember the Bob Dylan rule: it's not just a record, it's a movement.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Record
Records
Movement
Powerful
Remember
Bob
Music
Promoting
Dylan
Rule

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Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
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Making promises and keeping them is a great way to build a brand.
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You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.
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The only thing worse than starting something and failing... is not starting something.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.
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Saying no to loud people gives you the resources to say yes to important opportunities.
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A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing his/herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose.
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The application process changes the list of who applies. Your applicants reflect your methods.
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When kids grow up wanting to be you, you matter.
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The question is not Will you succeed? but rather, Will you matter?
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That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.
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The definition of a revolution: it destroys the perfect and enables the impossible.
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Too often, we don't give people the opportunity to fill in the blanks.
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Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
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Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.
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Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.
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Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you're more likely to shore it up and create an environment where it can take place.
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