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Competence is the enemy of change!

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Competence
Enemy
Change

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If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.
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If you're not willing to face the abyss of choice, you will almost certainly not spend enough time dancing with opportunity.
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Shame must be accepted to be effective.
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Big ideas are little ideas that no-one killed too soon.
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There are lots of good reasons to abandon a project. Having a little competition is not one of them.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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Ideas that spread win.
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Teaching young people to sell is a priceless gift.
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All Marketers are liars tell stories.
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Perfect can't possibly be the goal, we're left with generous, important and human instead.
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Without people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist.
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The only long-term motivation is self motivation. So hire people who are self motivated and get out of their way.
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Every day I meet people who have so much to give but have been...frighten ed enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.
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Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
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One option is to struggle to be heard whenever you're in the room... Another is to be the sort of person who is missed when you're not. The first involves making noise. The second involves making a difference.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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Art is a personal act of courage, something one human does that creates change in another.
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Your audacious life goals are fabulous. We're proud of you for having them. But it's possible that those goals are designed to distract you from the thing that's really frightening you--the shift in daily habits that would mean a re-invention of how you see yourself.
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