Quote

You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Creating
Gets
Media
Interrupts
Technology
Placing
Science
Consumer
Action
Define
Take
Consumers
Advertising

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If you measure it, it will improve.
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By the time there is a case study about your industry, you are already too late.
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Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
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No is the foundation that we can build our yes on.
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Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
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You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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If you want to get in shape, go to the # gym every single day, change your clothes and take a shower. If you can do that every single day for a month, pretty soon you'll start doing something while you're there.
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One key to moving forward is knowing what to leave behind.
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Surprise and differentiation have far more impact than noise does.
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Shame must be accepted to be effective.
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What people are afraid of isn't failure. It's blame. Criticism.
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For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Just because something is easy to measure doesn't mean it's important.
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I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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Even good excuses, really good ones, don't help very much. Explanations, on the other hand, are both scarce and useful. And accurate forecasts and insightful intuition are priceless.
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Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
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This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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