Quote

You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Action
Define
Take
Consumers
Advertising
Creating
Gets
Media
Interrupts
Technology
Placing
Science
Consumer

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Surprise and delight and connection are remarkable.
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How was your day? If your answer was fine, then I don't think you were leading.
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If you hear my idea and dont believe it , thats not your fault its mine.
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The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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Courage doesn't always involve physical heroism in the face of death. It doesn't always require giant leaps worthy of celebration. Sometimes, courage is the willingness to speak the truth about what you see and to own what you say.
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If you're not willing to face the abyss of choice, you will almost certainly not spend enough time dancing with opportunity.
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The problem with putting it all on the line is that it might not work out. The problem with not putting it all on the line is that it will never (ever) change things for the better. Not much of a choice, I think.
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One option is to struggle to be heard whenever you're in the room... Another is to be the sort of person who is missed when you're not. The first involves making noise. The second involves making a difference.
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Everyone will think it's stupid! Everyone says it's impossible. Guess what? Everyone works in the balloon factory and everyone is wrong.
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It's entirely possible that there won't be a standing ovation at the end of your journey. That's okay. At least you lived.
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If you treat your employees like mushrooms (keep them in the dark and regularly throw crap on them), it's entirely likely you will get precisely the work you deserve in return.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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The only thing worse than starting something and failing... is not starting something.
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Catering to the passionate is exactly what you should do.
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Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
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If you try to delight the undelightable, you've made yourself miserable for no reason.
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Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.
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Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it. -
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Many Things That Are True Are True Because You Believe Them.
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Not changing your strategy merely because you're used to the one you have now is a lousy strategy.
Seth Godin