Quote

You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Media
Interrupts
Technology
Placing
Science
Consumer
Action
Define
Take
Consumers
Advertising
Creating
Gets

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Perfect can't possibly be the goal, we're left with generous, important and human instead.
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Genius is the act of solving a problem in a way no one has solved it before.
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When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.
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It's uncomfortable to challenge the status quo.
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Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.
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The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.
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Who gets to decide what you want?
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Becoming a superstar takes about 10,000 hours of hard work.
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Initiative is the privilege of picking yourself.
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The only long-term motivation is self motivation. So hire people who are self motivated and get out of their way.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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Listen to your fear but don't obey it.
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Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
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If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.
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Tell your lizard (brain) to shut up.
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I think the most productive thing to do during times of change is to be your best self, not the best version of someone else.
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Don't waste time looking for a better pencil: learn to write better.
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I feel like I'm treating people as I'd like to be treated.
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The only path to amazing runs directly through not-yet-amazing
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I believe that uncertainty is really my spirit's way of whispering, I'm in flux. I can't decide for you. Something is off-balance here.
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