Quote

You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Media
Interrupts
Technology
Placing
Consumer
Science
Define
Action
Consumers
Take
Advertising
Creating
Gets

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Someone can always do your job a little better or faster or cheaper than you can.
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Gratitude and opportunity create more of the same.
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believe that giving up is the same thing as being realistic.
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The key to getting a reputation for being brilliant is actually being brilliant, not just acting like you are.
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If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.
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Playing safe is very risky.
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The good news is that more than ever, value accrues to those that show up, those that make a difference, those that do work that matters.
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Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
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Networking that matters is helping people achieve their goals.
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The way you feel about giving money to good causes has a lot to do with the way you feel about money.
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What you do for a living is not be creative, what you do for a living is ship.
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Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.
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Quit or be exceptional. Average is for losers.
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you're more likely to shore it up and create an environment where it can take place.
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Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.
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We are leaving the industrial economy and entering the connection economy.
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The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
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The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.
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This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.
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Transformation al leaders don't start by denying the world around them. Instead, they describe a future they'd like to create instead.
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