Quote

You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Action
Define
Take
Consumers
Advertising
Creating
Gets
Media
Interrupts
Technology
Placing
Science
Consumer

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Great work is the result of seeking out tension, not avoiding it.
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Teaching young people to sell is a priceless gift.
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All good ideas are terrible... Until people realize they are obvious. If you're not willing to live through the terrible stage, you'll never get to the obvious part.
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If you're different somehow and have made yourself unique, people will find you and pay you more.
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I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.
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If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway.
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A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing his/herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose.
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It's almost impossible to have fun playing ping pong with someone who doesn't care, won't try or isn't any good.
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Perfect can't possibly be the goal, we're left with generous, important and human instead.
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Listen to your fear but don't obey it.
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At the heart of art is learning to see
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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The question is not Will you succeed? but rather, Will you matter?
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Incrementalism ceases to be a good strategy when there's a cliff on the route.
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Gifts are not favors. If you expect something in return, it's not a gift.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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