Quote

You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Take
Consumers
Advertising
Creating
Gets
Media
Interrupts
Technology
Placing
Science
Consumer
Action
Define

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Be personal. Be relevant. Be specific.
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No is the foundation that we can build our yes on.
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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
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For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.
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Somewhere in the world, someone is doing something that you decided couldn't be done.
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People talking about you is far more effective than talking about yourself.
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Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.
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Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.
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We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.
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Successful people fail often, and, worth noting, learn more from that failure than everyone else.
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When the room brightens when you walk in, you matter.
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You dont need to convince everyone. All you need to do is motivate people who choose to follow you.
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If you can't sell to 1 in 1000, why market to a million?
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Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.
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It takes three years to be an overnight success, sometimes more.
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Without people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist.
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Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it. -
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Where do you go to get permission to make a dent in the Universe ? If you think there's a chance you can make a dent, go !
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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