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If you could do tomorrow over again, would you?

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Meaningful
Tomorrow
Choices
Would

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The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps it will be the most urgent thing. Or the easiest. In fact, the most important thing probably isn't even on your agenda.
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The definition of a revolution: it destroys the perfect and enables the impossible.
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My new favorite word is 'awkward.'...Th e reason we need to be in search of awkward is that awkward is the barrier between us and excellence, between where we are and the remarkable. If it were easy, everyone would have done it already, and it wouldn't be worth the effort.
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Not changing your strategy merely because you're used to the one you have now is a lousy strategy.
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The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
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The way I understand gifts is that the giver must make a sacrifice, create an uneven exchange, bring himself closer to the recipient, create change and do it all with the right spirit.
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The habit of doing more than is necessary can only be earned through practice.
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This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.
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The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.
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By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
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A big part of doing your work is defending your time and your attention so you can do your work.
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If you're working with a spreadsheet or a thread of correspondence or a set of data, I'm not sure you're doing your best work if you're doing it on an iPhone.
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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
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You can't lose. Go, go, go!
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Don't create for the masses. Create for the people who are your kind of weird.
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No one can force you to stand up, speak up and make a difference. But if you back off and play along, please understand that whatever happens happened, at least in part, because you acquiesced.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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If you try to delight the undelightable, you've made yourself miserable for no reason.
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Excellence isn't about meeting the spec, it's about setting the spec.
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If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway.
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