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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Term
Nowhere
Long
Strategy
Standing
Short
Produce
Fitting
Gets
Positivity
Takes
Produces
Results
Guts
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I feel like I'm treating people as I'd like to be treated.
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Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no.
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If you can't make money from attention, you should do something else for a living.
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Successful people are successful for one simple reason: they think about failure differently.
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Just start. Start now. Fail often. Enjoy the ride.
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As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.
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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
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Habits are more powerful than fears.
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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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Initiative is the privilege of picking yourself.
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Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.
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The ladder of success isn't a ladder. It's a series of steps with leaps interspersed along the way.
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Many Things That Are True Are True Because You Believe Them.
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The only reason to buy a paper book any longer is to own it and cherish it and remember it and tell a story about it.
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If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.
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If you're not the best in the world at what you do, then you have to get better.
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Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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