Quote

The fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Single
Factor
Important
Aside
People
Perseverance
Factors
Determination
Putting
Succeed
Succeeding
Understood
Fatigue

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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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It's time to stop complying with the system and draw your own map. Stop settling for what's good enough and start creating art that matters.
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Content marketing is the only marketing left
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Figure out the people part and the technology gets a whole lot simpler.
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Competence is no longer scarce.
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Initiative is the privilege of picking yourself.
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Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.
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If you want to be a leader, go lead
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Good marketers tell a story.
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Learning is not watching a video, learning is taking action and seeing what happens.
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All Marketers are liars tell stories.
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Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
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Not changing your strategy merely because you're used to the one you have now is a lousy strategy.
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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The only people who get paid what they're worth are people who don't follow the instruction book, who create art, who are innovative, who work without a map.
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The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.
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