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The fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
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Blogger
Computer Scientist
Economist
Entrepreneur
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Mount Vernon
New York
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Fatigue
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Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
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If you're not willing to face the abyss of choice, you will almost certainly not spend enough time dancing with opportunity.
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Cheap is the last refuge of a product developer or marketer who is out of great ideas.
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Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.
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Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.
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Perfect can't possibly be the goal, we're left with generous, important and human instead.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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We are leaving the industrial economy and entering the connection economy.
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The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
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Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.
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You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.
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More time [to decide] without more information just creates anxiety, not insight.
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If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more
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The only long-term motivation is self motivation. So hire people who are self motivated and get out of their way.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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We're all born creative, it takes a little while to become afraid.
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If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.
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Many people are starting to realize that they work a lot and that working on stuff they believe in (and making things happen) is much more satisfying then just getting a paycheck and waiting to get fired (or die).
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It's not an accident that successful people read more books.
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Books work as an art form (and an economic one) because they are primarily the work of an individual.
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