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Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Brilliant
Belief
Turns
Happens
Every
Believe
Strategy

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Busy does not equal important. Measured doesn't mean mattered.
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Treat different people differently. Anything else is a compromise.
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For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Here's the thing: The book that will most change your life is the book you write.
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Dreamers don't have special genes. They find circumstances that amplify their dreams.
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Remember the Bob Dylan rule: it's not just a record, it's a movement.
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Saying no to loud people gives you the resources to say yes to important opportunities.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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The world is begging for you to lead.
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If you speak up online and your ideas have currency, people are going to show up and want to connect with you. What we need more of are people with the guts and emotional labour to do this. The greatest shortage in today's society is an instinct to produce.
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Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.
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Good ideas come from bad ideas, but only if there are enough of them.
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If you're working with a spreadsheet or a thread of correspondence or a set of data, I'm not sure you're doing your best work if you're doing it on an iPhone.
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You can game the social media in the short run, but not for long.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked quit waiting for someone to give you permission quit waiting for someone to say you are officially qualified... and pick yourself.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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The problem with putting it all on the line is that it might not work out. The problem with not putting it all on the line is that it will never (ever) change things for the better. Not much of a choice, I think.
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The application process changes the list of who applies. Your applicants reflect your methods.
Seth Godin