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Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Every
Believe
Strategy
Brilliant
Belief
Turns
Happens
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Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices.
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When you can swim, who cares how deep the water is?
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The good news is that more than ever, value accrues to those that show up, those that make a difference, those that do work that matters.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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Fear for a linchpin is a clue that you're getting close to doing something important.
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You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.
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Even good excuses, really good ones, don't help very much. Explanations, on the other hand, are both scarce and useful. And accurate forecasts and insightful intuition are priceless.
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The only reason to buy a paper book any longer is to own it and cherish it and remember it and tell a story about it.
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This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.
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Once you free yourself from the need for perfect acceptance, it's a lot easier to launch work that matters.
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Dreams are difficult to build and easy to destroy.
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The habit of doing more than is necessary can only be earned through practice.
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People talking about you is far more effective than talking about yourself.
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Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
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Cheap is the last refuge of a product developer or marketer who is out of great ideas.
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Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.
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Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths... whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it's over
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Go ahead, do something impossible.
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When the legacy you leave behind lasts for hours, days or a lifetime, you matter.
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Facts are irrelevant. What matters is what the consumer believes.
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