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The less people know, the more they yell.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Yell
Communication
Less
People

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We are too focused on avoiding criticism and not enough on making a difference.
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Popular is not the same important, or often, not the same as good.
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Laptop computers dramatically increased the time people spend doing work. (The internet dramatically decreased it, so we're even).
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People rarely buy what they need. They buy what they want.
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You can't win by being more average than average.
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You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.
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Remember the Bob Dylan rule: it's not just a record, it's a movement.
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The tiny cost of failure...is dwarfed by the huge cost of not trying.
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The world is begging for you to lead.
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When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.
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It's clearly more fun to make the rules than to follow them.
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Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.
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Learning is not done to you, it is something you choose to do.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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The problem with requiring people to be loud and angry to get things done is that you're now surrounded by people who are loud and angry.
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While you may have made money doing something a certain way yesterday, there's no reason to believe you'll succeed at it tomorrow.
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In nearly every case, trying to lead everyone results in leading no one in particular.
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Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.
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'Good enough' stopped being good enough a long time ago. so why not be great?
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The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps it will be the most urgent thing. Or the easiest. In fact, the most important thing probably isn't even on your agenda.
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