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People rarely buy what they need. They buy what they want.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Need
Needs
People
Businessman
Rarely
Marketing
Entrepreneur
Business
More quotes by Seth Godin
If you want to dig a big hole, you need to stay in one place.
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It's possible that your next frontier isn't to get more efficient, it's to get more brave.
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We're all born creative, it takes a little while to become afraid.
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The problem with putting it all on the line is that it might not work out. The problem with not putting it all on the line is that it will never (ever) change things for the better. Not much of a choice, I think.
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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
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You don't win an Olympic gold medal with a few weeks of intensive training.
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The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.
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The answer to the question where do good ideas come from is always the same, the come from bad ideas. If you come up with 20 bad ideas you get one good one.
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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
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I define anxiety as experiencing failure in advance.
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I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue.
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If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.
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As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.
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All Marketers are liars tell stories.
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Don't create for the masses. Create for the people who are your kind of weird.
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Habits are more powerful than fears.
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The resistance is not something to be avoided, it's something to seek out.
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The question isn’t whether or not you should wait to be picked, the question is whether you care enough to pick yourself.
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Be genuine. Be remarkable. Be worth connecting with.
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A bully is playing a game, one that he or she enjoys and needs. You're welcome to play this game if it makes you happy, but for most people, it will make you miserable.
Seth Godin
