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People rarely buy what they need. They buy what they want.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Need
Needs
People
Businessman
Rarely
Marketing
Entrepreneur
Business

More quotes by Seth Godin

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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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You cannot buy your way to share of voice today you cannot buy attention anymore.
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Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
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I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue.
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How was your day? If your answer was fine, then I don't think you were leading.
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The enemy of creativity... is fear. We're all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge.
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When we intentionally seek out the difficult tasks, we're much more likely to actually create value.
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It's easy to pretend expertise when there's no data to contradict you.
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The less people know, the more they yell.
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The world is begging for you to lead.
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Excellence isn't about meeting the spec, it's about setting the spec.
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So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
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Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.
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The instinct to produce great work doesn't require a fancy notebook.
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You can't win by being more average than average.
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If you believe that a given situation should make you unhappy, then it will, and the unhappiness will then reinforce the condition.
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The weird set an example for the rest of us. They raise the bar. They show us through their actions that in fact we're wired to do the new, not to comply with someone a thousand miles away.
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No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?
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Your positions on EVERYTHING are based on the story you tell yourself and not some universal fact from the universal fact database.
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