Quote

Emotional labor is available to all of us, but it is rarely exploited as a competitive advantage.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Labor
Advantage
Emotional
Inspirational
Exploited
Competitive
Rarely
Available

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Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.
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No organization ever created an innovation. People innovate, not companies.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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Studying entrepreneurshi p without doing it... is like studying the appreciation of music without listening to it.
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What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever.
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Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.
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Ideas that spread win.
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Successful people are successful for one simple reason: they think about failure differently.
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I define anxiety as experiencing failure in advance.
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Popular is not the same important, or often, not the same as good.
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It's time to stop complying with the system and draw your own map. Stop settling for what's good enough and start creating art that matters.
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The less people know, the more they yell.
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When you can swim, who cares how deep the water is?
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Art is the act of doing work that matters while dancing with the voice in your head that screams for you to stop.
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Facts are irrelevant. What matters is what the consumer believes.
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No one knows more about the way you think than you do.
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The enemy of fear is creativity.
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Do your art. But don't wreck your art if it doesn't lend itself to paying the bills. That would be a tragedy.
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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
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