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If you can't be remarkable, perhaps you should consider doing nothing until you can.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Remarkable
Consider
Perhaps
Nothing
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Facts are irrelevant. What matters is what the consumer believes.
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How was your day? If your answer was fine, then I don't think you were leading.
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You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
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Perfect can't possibly be the goal, we're left with generous, important and human instead.
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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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It's time to stop complying with the system and draw your own map. Stop settling for what's good enough and start creating art that matters.
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It always feels too soon to leap. But you have to. Because that's the moment between you and remarkable.
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Just about anything worth doing is worth doing better.
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There's a huge difference between being a replaceable cog on the assembly line and being the one who is missed, the one with a unique contribution, the one who made a difference.
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Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
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The mirror we hold up to the person next to us is one of the most important pictures she will ever see.
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Perhaps your challenge isn't finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.
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More time [to decide] without more information just creates anxiety, not insight.
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Art is what we're doing when we do our best work.
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Care. Care more than you need to, more often than expected, more completely than the other guy.
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Your best customers are worth far more than your average customers.
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If you can’t state your position in eight words, you don’t have a position.
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When we intentionally seek out the difficult tasks, we're much more likely to actually create value.
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