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Everyone will think it's stupid! Everyone says it's impossible. Guess what? Everyone works in the balloon factory and everyone is wrong.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Everyone
Factory
Think
Factories
Thinking
Guess
Works
Stupid
Says
Impossible
Balloon
Wrong
Balloons
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Average feels safe but it's not. It's invisible.
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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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The job isn't to catch up to the status quo the job is to invent the status quo.
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It takes three years to be an overnight success, sometimes more.
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In a digital world, the gift I give you almost always benefits me more than it costs.
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If you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be ignored. Up to you.
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The art, the new, the ability to connect the dots and to make an impact - sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.
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If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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Do your art. But don't wreck your art if it doesn't lend itself to paying the bills. That would be a tragedy.
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Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
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Many people are starting to realize that they work a lot and that working on stuff they believe in (and making things happen) is much more satisfying then just getting a paycheck and waiting to get fired (or die).
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The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.
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Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
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Once you free yourself from the need for perfect acceptance, it's a lot easier to launch work that matters.
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Trust is precious and easily wasted, and guessing is a lousy foundation for future progress.
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The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!
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