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How dare you settle for less when the world has made it so easy for you to be remarkable?

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Made
World
Settle
Settling
Remarkable
Entrepreneur
Dare
Less
Easy

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We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
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Tell your lizard (brain) to shut up.
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The way you feel about giving money to good causes has a lot to do with the way you feel about money.
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Habits are more powerful than fears.
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Little changes cost you. Big changes benefit you by changing the game, but only if you go first.
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You can use social media to turn strangers into friends, friends into customers and customers into salespeople.
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I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.
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If you treat your employees like mushrooms (keep them in the dark and regularly throw crap on them), it's entirely likely you will get precisely the work you deserve in return.
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You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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Becoming a superstar takes about 10,000 hours of hard work.
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... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.
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Cheap is the last refuge of a product developer or marketer who is out of great ideas.
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If you're not willing to face the abyss of choice, you will almost certainly not spend enough time dancing with opportunity.
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More process, less innovation. More operations, less innovation. More management, less innovation. More entrepreneurs, more innovation.
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Don't wait to be picked. Pick yourself.
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You don't become indispensable merely because you are different. But the only way to become indispensable is to be different. That's because if you're the same, so are plenty of other people.
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Once you free yourself from the need for perfect acceptance, it's a lot easier to launch work that matters.
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Genius is the act of solving a problem in a way no one has solved it before.
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The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.
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