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As soon as we associate reading with a test, we've missed the point.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Missed
Test
Tests
Soon
Reading
Point
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More quotes by Seth Godin

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And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
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Listen to your fear but don't obey it.
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Quit or be exceptional. Average is for losers.
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Not changing your strategy merely because you're used to the one you have now is a lousy strategy.
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Good marketers measure.
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When the legacy you leave behind lasts for hours, days or a lifetime, you matter.
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We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
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It's clearly more fun to make the rules than to follow them.
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The enemy of creativity is fear.
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The problem with putting it all on the line is that it might not work out. The problem with not putting it all on the line is that it will never (ever) change things for the better. Not much of a choice, I think.
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It's not an accident that successful people read more books.
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The question is not Will you succeed? but rather, Will you matter?
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No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.
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If you work in an urgent-only culture, the only solution is to make the right things urgent.
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... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.
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Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
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If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.
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Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.
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