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The Cul-de-Sac ( French for dead end ) ... is a situation where you work and work and work and nothing much changes
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Changes
Dead
Situation
Ends
Nothing
Work
Much
French
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The first rule of doing work that matters: Go to work on a regular basis.
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The world is begging for you to lead.
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For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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All great programmers learn the same way. They poke the box. They code something and see what the computer does. They change it and see what the computer does. They repeat the process again and again until they figure out how the box works.
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Evolution is the most popular way we have for dealing with change.
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The less people know, the more they yell.
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The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.
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That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.
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It's entirely possible that there won't be a standing ovation at the end of your journey. That's okay. At least you lived.
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It's human nature to quit when it hurts. But it's that reflex that creates scarcity.
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Don't fix me Love me for what's broken.
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And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
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If you want to be a leader, go lead
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Studying entrepreneurshi p without doing it... is like studying the appreciation of music without listening to it.
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Learning is not watching a video, learning is taking action and seeing what happens.
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This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.
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A bully is playing a game, one that he or she enjoys and needs. You're welcome to play this game if it makes you happy, but for most people, it will make you miserable.
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