Quote

Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Thinking
Bigs
Opportunities
Headings
Away
Stuck
Tribe
Best
Watching
Persuade
Need
Okay
Fade
Needs
Standing
Tribes
Going
Follow
Fades
Way
Rather
Established
Betting
Think
Opportunity
Abandon
Heading

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No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.
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No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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Evolution is the most popular way we have for dealing with change.
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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
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The only people who get paid what they're worth are people who don't follow the instruction book, who create art, who are innovative, who work without a map.
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The only thing worse than starting something and failing... is not starting something.
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Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.
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By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
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By the time there is a case study about your industry, you are already too late.
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Don’t be different just to be different. Be different to be better.
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The conversation is happening about your brand whether you're a part of it or not.
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Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.
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The cost of being wrong is less than the cost of doing nothing.
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The key to getting a reputation for being brilliant is actually being brilliant, not just acting like you are.
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Transformation al leaders don't start by denying the world around them. Instead, they describe a future they'd like to create instead.
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We are leaving the industrial economy and entering the connection economy.
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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