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I define anxiety as experiencing failure in advance.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
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Anxiety
Failure
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More quotes by Seth Godin
The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.
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While you may have made money doing something a certain way yesterday, there's no reason to believe you'll succeed at it tomorrow.
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The enemy of fear is creativity.
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
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Your best customers are worth far more than your average customers.
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Habits are more powerful than fears.
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As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
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Persistence isn't using the same tactics over and over. Persistence is having the same goal over and over.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Content marketing is the only marketing left
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Be relentlessly generous, without focusing on when it will come back to you.
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If you demand that everything that happens be something you are adequately prepared for, I wonder if you’ve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.
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Too often, the person who wrecks our work is us.
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Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.
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Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
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