Quote

If you need to conceal your true nature to get in the door, understand that you'll probably have to conceal your true nature to keep that job.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Needs
Doors
Probably
Understand
Jobs
Keep
True
Nature
Conceal
Need
Door

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If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.
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Studying entrepreneurshi p without doing it... is like studying the appreciation of music without listening to it.
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It's rare to find a consistently creative or insightful person who is also an angry person. They can't occupy the same space, and if your anger moves in, generosity and creativity often move out. It's difficult to use revenge or animus to fuel great work.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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Content Marketing is all the Marketing that's left.
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The market and the consumer and idea trump the system.
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In nearly every case, trying to lead everyone results in leading no one in particular.
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A customer is never out of warranty, even if his product is.
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No is the foundation that we can build our yes on.
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The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.
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The job isn't to catch up to the status quo the job is to invent the status quo.
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And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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The problem with putting it all on the line is that it might not work out. The problem with not putting it all on the line is that it will never (ever) change things for the better. Not much of a choice, I think.
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You can't lose. Go, go, go!
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Facts are irrelevant. What matters is what the consumer believes.
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The only purpose of customer service is to change feelings.
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As long as you want to please everyone, you won't please anyone.
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By the time there is a case study about your industry, you are already too late.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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