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believe that giving up is the same thing as being realistic.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Disheartened
Realistic
Giving
Thing
Believe

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Just about anything worth doing is worth doing better.
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Courage doesn't always involve physical heroism in the face of death. It doesn't always require giant leaps worthy of celebration. Sometimes, courage is the willingness to speak the truth about what you see and to own what you say.
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Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it. -
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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
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Plans are great, but missions are better.
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Average feels safe but it's not. It's invisible.
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We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
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This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.
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If you can't make money from attention, you should do something else for a living.
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Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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Every voice doesn't matter--only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe.
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The only people who get paid what they're worth are people who don't follow the instruction book, who create art, who are innovative, who work without a map.
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If the game is designed for you to lose, don't play that game. Play a different one.
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you're more likely to shore it up and create an environment where it can take place.
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Playing safe is very risky.
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If you measure it, it will improve.
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Ideas that spread win.
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All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.
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Big ideas are little ideas that no-one killed too soon.
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